Cultural psychology and consumer behaviour
Before I became an interpreter, I worked in international marketing. I still do. I have delivered content strategy, localisation, market research and SEO work for large international brands. My background in intercultural psychology shapes how I approach all of this work.
I am interested in how people think, trust, decide, and react, and how all of that is conditioned by culture. That lens informs my interpreting, my teaching, and the training I design for organisations that want their teams to collaborate more effectively across borders.